Translation of "Markentreue" into English

brand loyalty is the translation of "Markentreue" into English.

Markentreue
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German-English dictionary

  • brand loyalty

    noun

    The degree of consumer preference for one brand compared to close substitutes; it is often measured statistically in consumer marketing research.

    Die führenden Hersteller könnten über eine ausgeprägte Markentreue verfügen und wesentlich höhere Preisaufschläge durchsetzen.

    The leading brands attract strong brand loyalty and command a high price premium.

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