Translation of "brand equity" into German

Markenstärke, Markenwert are the top translations of "brand equity" into German.

brand equity
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English-German dictionary

  • Markenstärke

    noun feminine

    The elements of the marketing mix are used as drivers of the brand equity.

    Als Treiber (Antezedenzien) der Markenstärke werden die Elemente des Marketingmix herangezogen.

  • Markenwert

    noun masculine

    phrase used in marketing which describes the value of having a well-known brand name

    The project developed ways for brand managers to monitor brand equity.

    Das Projekt entwickelte Möglichkeiten für Markenmanager, den Markenwert zu überwachen.

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