Translation of "customer relationship management" into German

Customer-Relationship-Management, Kundenbeziehungsmanagement are the top translations of "customer relationship management" into German.

customer relationship management

All aspects of interaction a company has with its customer, whether it be sales or service related. [..]

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English-German dictionary

  • Customer-Relationship-Management

    noun neuter

    konsequente Ausrichtung einer Unternehmung auf ihre Kunden

    The established hmmh customer relationship management platform builds the technical basis.

    Die etablierte hmmh Customer-Relationship-Management-Plattform bildet dabei die technische Basis.

  • Kundenbeziehungsmanagement

    noun neuter

    The process of building profitable customer relationships through the delivery of highly targeted interactions at all customer touch points by aligning marketing, sales and service functions and systems.

    The economy should thus be induced to think more intensively about customer relationship management.

    Die Wirtschaft soll dadurch angeregt werden, sich noch intensiver mit dem Thema Kundenbeziehungsmanagement auseinanderzusetzen.

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