Translation of "brand loyalty" into Dutch
merkbinding, merkentrouw, merktrouw are the top translations of "brand loyalty" into Dutch.
The degree of consumer preference for one brand compared to close substitutes; it is often measured statistically in consumer marketing research.
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merkbinding
- to recognize brand loyalty with a family of products.
- merkbinding met een groep produkten aanvaarden.
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merkentrouw
This is in itself an indication of the presence of brand loyalty and brand equity.
Dit wijst op zich al op het bestaan van merkentrouw en de waarde van merken.
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merktrouw
Finally, the Commission considers that, in view of brand loyalty, the elasticity of demand by reference to prices is low.
Ten slotte is de Commissie van mening dat, gelet op de merktrouw, de elasticiteit van de vraag ten opzichte van de prijs gering is.
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