Translation of "brand loyalty" into Polish

lojalność wobec marki is the translation of "brand loyalty" into Polish.

brand loyalty

The degree of consumer preference for one brand compared to close substitutes; it is often measured statistically in consumer marketing research.

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English-Polish dictionary

  • lojalność wobec marki

    The role of brand loyalty in the forming of a young consumer's identity

    Rola lojalności wobec marki w kształtowaniu się tożsamości mlodego konsumenta

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