Translation of "master data" into Russian

The critical data of a business, such as customer, product, location, employee, and asset. Master data fall generally into four groupings: people, things, places, and concepts and can be further categorized. For example, within people, there are customer, employee, and salesperson. Within things, there are product, part, store, and asset. Within concepts, there are things like contract, warrantee, and licenses. Finally, within places, there are office locations and geographic divisions.